How Did Trump's Victory Affect The Online Dating Industry?

2023 Author: Miles Ford | [email protected]. Last modified: 2023-11-27 13:10

Oddly enough, very positive.

The content of the article

1 What, excuse me?

Grant Langston (a shareholder in dating site eHarmony) said the surge in activity resembled a similar surge seen in the aftermath of the 9/11 attacks.

What, excuse me? I

US President Donald Trump's election victory boosted demand for dating sites and apps in 2017.

Such interesting data was shared by the executive director of the eHarmony website.

In an interview with the BBC, Grant Langston said he saw a "huge" 35 percent spike in website activity just days after Donald Trump was elected on November 8.

Mr. Langston said this has happened before - after the 9/11 attacks.

He connects this with the fact that such events "trigger" (cause strong, often negative emotions) people. They have an increased desire for strong and stable relationships.

“When something unexpected and shocking happens, people want to lean on someone, get support,” Langston explains.

It is worth mentioning separately that a surge in activity was observed not only in eHarmony, but also on other similar platforms.

Bernadette Libonate, director of brand partnerships at OkCupid, told Refinery29 that in the last 10 days of January 2017, the number of photo uploads on the site increased by 37% compared to the same period in 2016.

Did you know that in honor of Trump's victory, a dating site was even created for his admirers - TrumpSingles.com? Later, it was even translated into Russian, since the administration of the site noticed that most of the users were citizens of Russia.

Yes, who would have thought that Donald Trump would increase the amount of love in our cruel world.