Table of contents:
- Increasing loyalty to online dating i
- Typical app user: who is he? 2
- Reasons and motivation3
- Profile completion and confidential information4
- Reasons why users uninstalled the app5
- Lie: Why You Need It 6
Advanced technology - especially gadgets - has revolutionized the face of our society. Including such aspects as love and relationships. It is believed that about 1 in 3 people are now using dating apps.
The content of the article
- 1 Increasing loyalty to online dating
- 2 Typical application users: who is he?
- 3 Reasons and motivation
- 4 Completing the profile and confidential information
- 5 Reasons why users uninstalled the app
- 6 Lie: why is it needed
Increasing loyalty to online dating i
It is not surprising that recently the attitude of society towards technology has become more and more positive. For example, in 2005, the Pew Research Center surveyed Americans for the first time on what they thought about dating apps. Then the number of those who considered them acceptable was 44%. After 10 years, the study was repeated. The number of respondents who are loyal to online dating has grown to 59%.
However, sad incidents related to Internet communication are also not uncommon now. To help users protect themselves, Kaspersky Lab has conducted a statistical survey of people's online dating behavior. A total of 21,081 users from 32 countries over the age of 16 took part in the survey, which she conducted in partnership with B2B International.
Typical app user: who is he? 2
So, one in three people meets on the web. What is he like? The study showed that the portrait of the average user looks like this:
- The average age is 33.8 years.
- Works full time (63% of respondents).
- Owns an average of five mobile devices. Which, by the way, is quite a lot - after all, according to the Laboratory, there are usually 3 per household.
- Most often, he works as a middle-level manager (20%), or is a highly qualified specialist. For example, a researcher, teacher or engineer (19%).
The first thing that catches your eye is the age of the users. They are usually quite young and well-versed in technology. At the same time, CEOs or private business owners make up a surprisingly large percentage of users (11%). And also Kaspersky Lab discovered an interesting fact - 31% of respondents using online dating … are married.
Most often, lovers of Internet communication visit these resources from a PC with a Windows operating system; or from an Android phone. 51% of users admitted that they use the same device for dating and for work - despite the fact that this could put confidential corporate data at risk.
Reasons and motivation3
Also, statistics helped to identify the motivation of users. Of course, the main reason is convenience - the app is easy to download and run. Quick registration - and now the whole world of dating is in your pocket.
Almost half of the respondents (48%) admitted that they use services for online communication just for fun. Every tenth user (13%) searched the Web for sexual partners. This suggests that online dating is still more often used for fun rather than for serious relationships.
In general, the statistics of online dating motivation looks like this:
- For fun - 48%;
- Find new friends - 41%;
- To have a good time with an interesting person - 24%;
- Find a partner for a long-term relationship - 24%;
- Check if my partner is cheating on me by spending time in a dating app - 5%;
- Other reasons - 4%;.
And the researchers highlighted gender differences in a separate line - where without them. It turned out that men are much more likely than women to use apps to find sex (18% versus 5%). Both men and women are looking for new friends on the Internet with approximately the same frequency. 20% of men and 17% of girls tried to find a partner for a long-term relationship.
Profile completion and confidential information4
It is clear that online dating cannot do without properly filling out a profile. The problem is that some users share sensitive data in them. For example, some even manage to write the full home address in their profile. Others upload photos of their friends or family members to apps. Even more alarming among researchers is the fact that every tenth user (9%) uploads their intimate photos to the Web.
On many dating services there is such a function as the selection of a suitable partner for communication. It turned out that users are more likely to disclose their personal data to these interlocutors. 15% reveal awkward things about themselves in the process of communication. 14% of users send intimate photos. All this information can be used by fraudsters for a variety of purposes - cracking passwords, blackmail and much more. Moreover, this happens much more often than most users assume.
Statistics on how quickly users shared personal data in the application looked like this:
- More than a few months later - 19%;
- After a few weeks - 17%;
- In a few days - 17%;
- After hours or even minutes - 13%.
At the same time, a quarter of female users of applications shared their personal data only after a few months - 25% of them. As for men, their number in this category was 16%.
Reasons why users uninstalled the app5
The researchers also identified factors that make customers unwilling to use dating services. One in ten users fears that a malicious link or program may be sent to their phone. 9% are afraid of scammers. Basically, these two categories are entrepreneurs.
9% of users stopped searching in the app because they were sent too often intimate images. 7% deleted their profiles due to the discovery of information about themselves on third-party sites. 12% were simply disappointed in the people they met. Dishonesty regarding one's social status also played an important role. 11% of users stopped online communication because they were deceived by married (married) interlocutors who pretended to be free.
Lie: Why You Need It 6
The irony of fate is that, in fact, all people lie. And there are so many lies that this in itself can discourage people from seeking communication. 57% of users admitted that they sometimes deceive their interlocutors in the application. Most of this group - 67% - turned out to be married men.
Among other things about which people usually tell lies, there are names, territorial position, appearance. Yes, quite often users post fake photos without revealing their own appearance. It turned out that the same users who lie most often stop using the application because of someone else's lies. Maybe they don't like their own views on life? Who knows …
The motivation for lying has the following statistics:
- Just for fun - 27%;
- Out of fear that someone will use my information for perverse purposes - 35%.
- I wanted to look more attractive in the eyes of potential partners - 16%;
- I didn't want to be recognized by someone I know - 15%;
- I was afraid that a real partner would find out about my registration in the application - 5%;
- I tried to convict my partner of lying - 3%.
So, software helps make life and communication easier. And although online dating is very convenient, it still carries certain risks - for example, important information can fall into the wrong hands. Therefore, the researchers warn that it is necessary to use only strong passwords, and not to rush to exchange personal data with strangers. You should not share your home address on the Web, send intimate photos to new friends. Only caution will help to avoid difficulties in the future and make it safe to find partners for communication and sex.